"Bayern are poised to become the world’s biggest football club by membership after gaining almost 30,000 new members last season, the FC Bayern München e.V. executive committee announced on Wednesday. The members’ club, which holds 81.8 percent of the stock of football operations company FC Bayern München AG, had 217,241 registered members on 30 June 2013, comfortably setting a new club record.
The total at the end of last season is also just a few thousand short of the published figure of 224,000 members belonging to Portugal’s most successful club, Lisbon giants Benfica, currently the biggest club in world football by this measure.
FC Bayern have thus become the first German club to pass the significant milestone of 200,000 members, although membership number 200,000 itself has not been assigned. At half-time in Wednesday’s Uli Hoeneß Cup meeting with Barcelona at the Allianz Arena, the FC Bayern München e.V. committee personally took to the field to greet six new members, presenting them with a welcome pack comprising a personalised scarf and member’s pin, and their membership cards bearing the numbers 199,997 to 199,999 and 200,001 to 200,003.
“We at FC Bayern are very proud of this sensational growth in membership in the space of just one year,” commented club president Uli Hoeneß, “if it carries on like this, it’s only a small step to becoming the biggest club in the world by membership.”" - in FC Bayern München AG.
Então Presidente Luis Filipe Vieira? Vamos ficar quietos perante isto ou vamos preservar um dos pontos pelo qual o senhor tanto batalhou?
Que tal uma campanha para novos sócios em Agosto que tragam a factura do serviço de TV de Julho com respectivo comprovativo de pagamento onde esteja incluída a BenficaTV?
Oferta do Kit de Sócio nessa altura, e oferta das primeiras 2 quotas, por exemplo, a quem apresentar os mesmos documentos no final de Agosto.
Isto é apenas uma ideia. Os 'mágicos' do marketing que trabalhem numa campanha que atraia novos sócios, fidelize os actuais e contribua para o crescimento dos assinantes da BTV.
Boa, Luis Filipe Vieira?
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